How To Design A Website For A Better Online Presence?

 Whatever business you are running, having an effective and targeted web presence is essential for your success.

Hire the best affordable web design agency in Dubai for give stunning look to your website.

Whether your business is small and local or a corporate giant, whether it sells goods and services online or in the physical world, maintaining and controlling a strong, focused and relevant web presence is crucial.

1. Make a website - To show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your company is your website.
   
   Your website is where you can show off your brand through colors, fonts, text, video, and images. You'll appeal to your buyer persona's pain points and present a solution to their problem.
   
   To make a website, there are many CMS sites you can use, including HubSpot, Wix, WordPress, and Squarespace.
   
   
2. Search Engine Optimization (SEO) - SEO is all about getting your website ranked in Google searches. It’s a HUGE topic that deserves an entire book of knowledge to master (although, this resource from the folks at Moz is a great place to start).
   
   Your very first step here is deciding what ‘keywords’ you want to rank for. In other words, what should people type into Google to find you? (We have a handy blog to help you find the best keywords for your business).
   
   Next, do some simple ‘on-page optimization. Place those keywords ‘on the page’ in your title tags, headers, image descriptions and tags etc. This is just simple groundwork and foundation-building for the future.
   
   ‘Real-world’ businesses like cafes or restaurants will also want to claim their map location on Google and list themselves on directories online.
   
   
3. Build an online experience that's accessible to everyone - When you make your site accessible like by allowing users to update your font size and contrast colors, you make it even easier for people to do business with your company.
   
   Plus, you exemplify the values of your business, which probably don't revolve around excluding people. Of course, building an accessible website (and online experience) does come with a cost. Online accessibility is easier than ever for companies to adopt. WordPress websites, for instance, can easily install plugins that allow users to use your website according to their unique needs.
   
   Accessibility needs to become a priority, especially if you're looking to improve your web presence. Even if you use other tactics to increase your online presence, getting fined for breaking the Americans With Disabilities Act can damage your brand and hurt your efforts.
   
   
4. Tailor Marketing to Specific Devices - More and more customers are using several different methods of connection when shopping around, and if you want to keep up with the competition, then you need to tailor your web design to several different platforms and devices. For example, your mobile site should be compatible with both Android and iOS devices to have the highest rate of success.
   
   
5. Create value - Overall, your brand or company's goal is to make money. But before you can make money, you have to create value and be customer-centric.
   
   One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it'll also improve your online presence.
   
   Take a look at your buyer persona.
   Another way to create value online is to give advice. You could do this through guest posting, responding to comments, or appearing on a podcast. Wherever your customers have questions, you should be answering them.
   
   
   
6. Adopt new forums - When new social media or popular websites emerge, be an early adopter. There are many benefits to being an early adopter.
   
   First, if you're an early adopter, there's less competition. Second, most of these websites start out free and have high engagement rates.
   
   To be an early adopter, make sure you're always in "the know.” Read industry news and research new, up-and-coming sites.
   
   
   
7. Experiment with online advertising - A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you'll build brand awareness and increase your visibility online.
   
   You can advertise on search engines like Google, Yahoo, and Bing. Additionally, you can look into social media advertising. Facebook, Instagram, and YouTube are well-known for their advertising options.
   
   Before you begin advertising online, brainstorm what you want to promote.
   Once you choose what it is you want to advertise, you'll also need to decide on the platform that is best-suited (i.e. has the right audience) to promote that content on.
   
   
   
8. Inform and Grow Your Audience Using Email -  Utilizing sign-up forms on your website is not only a great way to interact with customers and leads and to keep track of conversions, it is also an incredibly effective way to grow your audience.
   
   Sign-ups are opt-ins; if a visitor to your site takes the time to enter their email address, it’s a pretty good indicator that they are serious about their interest in your business. Use email for retention as well as growth, to thank your customers for their business, advertise offers, and obtain referrals.
   
   Speaking of your email list, there is a wealth of data you can access and should be organizing and reviewing for your business. Your email list, with information on customer demographics and conversion rates, is the tip of the iceberg regarding your growth numbers.