How To Promote Your Start-Up Online?

As an aspiring entrepreneur, it’s vital that you get your startup to be heard and noticed. In today’s highly competitive world, it can be quite challenging to draw attention to your brand. That’s why you have to get creative and diversify your promotional sources. Luckily, there is an abundance of inexpensive and efficient ways to promote your business. Get the best digital marketing service for your startup.

Social Media Advertising

Social media has become an integral part of our day to day life and for businesses, it's a great place to promote their business. Today, every social media platform provides a service for businesses to advertise their products and services. And because of this, the audience has become habitual of seeing ads on their social media. Ever since Facebook launched its "Facebook lead Ads" tool, businesses have become more effective in reaching their target audience. Through Social Media Advertising, you can spread awareness of your brand as well as promote your business, effectively. You can also promote your business using Instagram, Pinterest or LinkedIn ads.

Create a Website for Your Startup

Many would argue, having a website is not an option but a necessity for a successful business. In our information age, it’s essential to have a strong online presence. Your website will serve as a reliable information source for your customers, where they can learn about your business. Contrary to popular belief, creating a website doesn’t have to be expensive. There are plenty of free ready-made templates for any type of website. You don’t even need any coding, technical, or design skills. All you need to do is add your content and set the website color scheme to your brand colors.

Video Marketing

A study has concluded that around 80% of the people between the age group of 18 to 49 years old prefer video content on platforms like YouTube. This clearly states that YouTube is the biggest and most popular video platform to advertise your product. With these statistics, it's likely to say that advertising through video content is one of the best ways to effectively promote your business. This brings out more customer engagement in your business. What you can do is create a YouTube channel based on your company and upload engaging video content. Videos hold the power to enlighten, promote and maintain a connection with the existing customers as well as creating new connections with audiences.

Start a Blog for Your Business

You’ve probably heard that content is king. Content marketing is powerful, so consider starting a blog for your business. You can use free blogging platforms like WordPress, Medium, Blogger, or even Tumblr. Update your blog often to keep it relevant. Don’t forget to post video and audio content to rank higher on Google search results. Utilize social media marketing to advocate your blog. Sharing your blog on different networking platforms will help your content not get lost or, hey, even go viral. A good blog is crucial for building your digital brand.

Print Media Advertising

For a very long time, Print Media Advertising has been nurturing and promoting businesses. And today also, this is counted among one of the effective marketing strategies. However, the number of audiences may have dropped in Print Media Advertising but still, it's a great way to reach out to the conventional portion of audiences. Print Media Advertising and direct mail, two are counted in the list of most powerful and effective marketing strategies for any business.

Optimize the Organic Reach of Your Website

The next important step of a promo campaign is Search engine optimization (SEO). It can’t be ignored in the Google world. The idea behind SEO is to increase your website’s visibility and traffic. It’s a free and efficient way to attract more potential clients. SEO has 2 main branches: on-page and off-page. The former takes action directly within your website, like optimizing your content, meta descriptions, titles, URL, and so on. It helps you rank higher on Google search results. Off-page SEO, on the other hand, refers to outside factors, such as backlinks, social media shares, etc. It’s less popular but still equally important.

Buddy Marketing (Cross-Promotion)

Buddy marketing means collaborating with other businesses and uniting your resources for promotion’s sake. This enables you to reach a whole new audience of potential customers.  Buddy companies often use affiliate links or referrals to earn commissions from each other’s sales. They also offer discounts or promo codes to their partners. To get started, you can join digital marketing platforms, such as Buddy Marketing, LoyalBe, Powerlinx.

Use Q&A Sites

There are a bunch of Q&A forums, such as Yahoo! Answers, Answers.com, Quora, Reddit that can be used for marketing. Use keywords to look for questions related to your field or business, then answer them. It’s a win-win: you provide your followers with valuable information and gain their trust in return. This will help to grow your authority in your field and become a reliable source of information.

Email Marketing for Startups

An email marketing campaign is another great way of promotion. It helps reach out to more people and create a long-term client base. To build an email list, use pop-ups on your website, suggesting visitors subscribe to your newsletter. Another good way is opt-ins, where you offer your subscribers something free in exchange for their email. It can be a free ebook, pdf file, excel formula, etc. News about product updates, special pricing offers, discounts, or corporate news should be sent to your customers. Videos are another great tool to use in email marketing. Choose a relevant and simple email subject line that sparks curiosity. Keep your text short and informative. Always respect your readers’ time. Spamming is a quick way to lose their trust.